Brutus (magazine)

Logo
Frequency	Bi-monthly
Category	Men's magazine
Company	Magazine House
Founded	1980
Firstdate	May 1980
Country	Japan
Based	Tokyo
Language	Japanese

History

Brutus launched in May 1980. The magazine's logo was designed by art director Seiichi Horiuchi, who also designed the logos for sister publications Popeye, an an, and Olive. The logo directly references Popeye's nemesis Brutus from E. C. Segar's King Features comic, with letterforms terminating in broken lines that resemble the character's spiked beard.

In 1998, a design and architecture-focused special edition called Casa Brutus was launched, which became a standalone monthly publication in 2000.

Publication

Brutus is published by Tokyo-based Magazine House. The magazine was initially published monthly, then biweekly, and is now bimonthly. Sister publications include an an, Popeye, Casa Brutus, and Olive.

Reception

Brutus had a circulation of 88,543 As of May 2009, targeting trend-conscious males aged 20 to 50. A 1991 Associated Press article described it as popular. One of its former editors-in-chief is Kazuhiro Saito.

In 2013, the magazine and Popeye received the Best Magazine Award.

References

• Clear Sailing for Some, The San Diego Union-Tribune, Bratt, L. Erik, 13 May 1992
• Japanese Guru, Los Angeles Times, Holley, David, 27 March 1995, He was interviewed sympathetically, for example, for an article on new religions published in the well-respected magazine Brutus in 1991.
• History of Magazines in Japan: 1867–1988, Kanzaki, 24 April 2016
• Moeran, Brian, A Japanese Advertising Agency: An Anthropology of Media and Markets, 1996, University of Hawaii Press
• A Guide to the Bold and Vibrant Japanese Magazines That Matter, 30 April 2016, Typorn, 7 April 2016
• Brutus, May 1, 1984, People's Graphic Design Archive, 4 July 2025, 5 May 2022
• Casa Brutus, Magazine Questionnaire: Editor in Chief Ko Matsubara, Designboom, 2 January 2013, 2 January 2013
• The Far East and Australasia 2003, 2002, Psychology Press
• Wilson, Fiona, Press Ahead, 28 April 2016, Monocle, 88, November 2015
• Brutus Magazine Seeks Saipan Appeal for Cartoon Magazines, Saipan Tribune, 2 May 2009, 4 November 2009
• 14 January 1991, The Pantagraph, Associated Press, How-to Guides Ever Popular with Japanese, "How-to magazines attract Japanese readers, who are always fearful of doing something different, by showing a standard of what people should be doing," said Masayoshi Kinjo, editor of the popular men's magazine Brutus.
• Parker, Ginny, In Japan, Beauty Salons Are Busy with Men Seeking 'Pretty Boy' Look, 25 July 2021, The Seattle Times, AP, 11 July 1999, Tokyo
• The Fifth Best Magazine Award Winners Including Brutus and Popeye Announced, 30 April 2016, Fashion Headline, 19 March 2013, 3 June 2013, dead

External links